Doing your research on what players are looking for in terms of their casino experience is of the utmost importance. This goes for both casinos as well as game providers because these are the people you need to please in order to be successful, especially in a cutthroat industry like ours.
This will help you know what games you should develop, their preferred volatility, what marketing campaigns will attract the most players etc. Basically we are in an era of personalization and everyone wants to feel that all offers are tailored directly to them.
A Insight in Multiple Online Casino Markets
Everymatrix is one of the leading B2B iGaming software provider companies. Recently they started a partnership with iGaming Business in which they will provide data-driven insights for multiple online casino markets. The purpose is to give the audience an overview of player behavior in these specific markets, which is something I know a lot of us find interesting.
Referred to as the Slot Trumps Player Behavior Reports, each of them will show the market’s most popular games, themes, volatility, mechanics, features and providers. I of course want to share all of it with you guys.
Land of Parrots
Did you know for example that the Brazilian players prefer high volatility games? I didn’t either but this is just some of the interesting facts you are about to find out more about.
Let’s take a look at what’s happening in the land that some of the early sailors once referred to as the Land of Parrots.
What Themes Do You Prefer?
I was a bit surprised when I saw that ‘Animals’ was the most preferred slot theme on the Brazilian market. Then I started to think, what slots fall under that category? I know there are a ton of Buffalo slots, as well as Tiger, Lions and even quite a few Pandas. As far as popular themes go though, I never thought it would be at the top of the list.
With Fantasy, Fruits, Mythology and Asian filling the remaining spots, that pretty much covers it all. However, there’s a certain type of category that I feel is everywhere but it doesn’t appear here. You know which one I’m talking about… Ancient Egypt!
I also include Aztecs and Mayans here, both which are very popular themes. To each his own I guess and Brazil loves its animals.
Who Are the Most Popular Providers?
I’m pretty sure you recognize all the names on this list. If there’s any of them that doesn’t ring a bell it would be SlotMatrix RGS. The reason is because that’s not the name that you see as a player.
Under the SlotMatrix RGS umbrella, you will find a lot of very recognizable names. Let me list a few of them for you:
As far as the rest of them, Pragmatic Play happens to be one of my personal favorites so the fact that they are the second most popular provider on the market makes sense.
If you want to know more about about the other providers making the Top 10, here are the ones BCK has reviewed:
Fortune Tiger Is the Most Popular Kid in School
If we didn’t already know that ‘Animals’ was the most popular theme, you would never expect Fortune Tiger by PgSoft to be at the top of the games list.
Where To Play Aviator and Mines
The fact that Aviator and Mines are second and third on the list is impressive and proves that it’s not all about crisp graphics, Free Spins and Bonus Rounds.
Aviator and Mines can be found at Cloudbet, mBit and Wild.io.
Players Are Drawn to the Following Features
There’s a reason why we choose to play certain games and it’s not always because of visual appeal. Most often we tend to stick to slots with a specific feature that we enjoy.
Did you know that out of the Top 20 games mentioned above, 30% of them don’t have a bonus feature? This is where the base game nuggets such as Multipliers, Wilds and the Gamble features come into play as a big part of a slot.
More Play With Free Spins
The data also shows that slots that include Free Spins as a feature, the average number of game session increases by as much as 74%.
Brazilians Are Thrill-Seekers
Brazilians are fun-loving people that love to celebrate. I mean just look at the Carnival in Rio de Janeiro and how the fans bring an incredible party atmosphere to the World Cup and other football games.
Bigger Bets – Bigger Wins
When it comes to playing slots, they are just as passionate and always looking for a thrill. The fact that they are drawn to High Volatility games rather than those with low volatility makes a lot of sense.
Not only do they prefer riskier games, they also put their money where their mouths are. How so? Because their bets on those slots are 8x higher than the average bet!
How Do You Like to Play?
Personally I can agree with the riskier play with high volatility slots, at least from time to time, but I wouldn’t say that I’d put Animals at the top of my list of themes. With that said, it’s not about me so I will leave you with one last question.
Now that I’ve shown you how the fun-loving people of Brazil like to play, how does your preferred casino experience match up?