BC.Game to Introduce Its Own Crypto in New Premier League Deal
Only 4 teams are still in the hunt to become European Champions 2024. The two squads that will make it to this year’s final on Sunday will be decided in the semi-finals: Spain vs France tonight and England vs Holland tomorrow.
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But just because we’ve had the pleasure of watching some of the Premier League’s biggest stars putting on a show throughout the tournament, doesn’t mean that everything else is being put on hold. As a matter of fact, BC.Game is making sure that’s not the case.
A 40 Million Dollar Deal
The crypto casino’s latest move to promote its popular brand even more is to team up with Leicester City to become the club’s biggest shirt sponsor in the Premier League. As far as money goes, BC.Game has reportedly paid as much as $40 million to sign this landmark deal.
Introducing $BC: Elevating the iGaming Experience
As part of the new deal, BC.Game will introduce its own cryptocurrency, $BC. A native token of the BC.Game platform designed to provide unique value to both token holders and platform users through a variety of incentives and practical features.
$BC is a new cryptocurrency designed to elevate your BC.Game player experience. The idea is a response to extensive community feedback so $BC aims to provide users with a more integrated and rewarding experience. This token will be at the heart of the gaming ecosystem, enabling transactions for in-game purchases, access to exclusive features, etc.
At this moment there is no additional information regarding the launch, except – Coming soon…
Notice the More Crypto Related Logo
In order to spice things up and be even clearer in its communication towards the Premier League audience, BC.Game has innovatively transformed the ‘B’ in its logo on the jerseys to ‘₿’.
The Clock is Ticking for Casinos on Premier League
You may have seen how multiple teams have signed big sponsorship deals lately. Examples of this being the Wolves (BetMGM) and Crystal Palace (Net88). A big reason for teams partnering up with casinos is the fact that from the 2026/2027 season, front-of-shirt sponsorships with casinos and sportsbooks are banned.
Last year, 18 of the Premier League’s 20 clubs voted to withdraw front-of-shirt deals from this date, having been facing mounting public and political pressure over the visibility of such deals.
In other words this is the last two seasons where the clubs will be able to bring in the kind of money casinos are willing to pay for these types of sponsorships.
A Rich History, a Passionate Fan Base and Authentic Global Appeal
BC.Game left the following statement in regards to the new deal.
“We are excited to join forces with Leicester City, a club with a rich history, a passionate fan base and authentic global appeal. This partnership represents a unique opportunity to introduce a new brand of exciting, safe and responsible online gaming to new audiences, and we look forward to a successful collaboration.”
Leicester City Stunned the Football World
While Manchester City having dominated the league over the past 7-8 seasons plus Chelsea, Liverpool and Arsenal in constant pursuit to knock them off the pedestal, there’s no secret that Leicester City is one of the lesser known clubs. However, the team literally stunned the football world by winning the title in 2015/2016 as well as the FA Cup in 2021!
A Premier League Comeback
The team did spend last season in The Championship but after a good performance, Leicester City is back in the Premier League this fall. This makes it extra important for a club to be able to bring in these types of finances if they want to be competitive.
Leicester City Chief Executive, Susan Whelan, had the following to say:
“As a leading global operator in a rapidly evolving environment, BC.Game already has a history of successful relationships in sport and we look forward to the development of a mutually beneficial partnership.
BC.Game in Copa de America
This isn’t the first time we’ve seen BC.Game involved in high level football. Since 2022, BC.Game has been a significant partner of Leo Messi and his beloved Team Argentina. While a lot of the focus has been on the EURO 2024 tournament, Argentina will be playing Canada in the semi-finals of Copa de America tonight in New York.
Stay Tuned
Until there is more information regarding BC.Game and the launch of the BC Token, feel free to enjoy the games, bonuses and promotions.
