Affilka, the B2B affiliate management platform from SoftSwiss, will now be powering BC.Game Casino’s Partner Program, the new affiliate management system launched by the casino to expand its existing marketing program to a professional iGaming affiliate platform.
BC.Game now joins the list of more than 100 companies promoting their offerings through Affilka. This is also not the first partnership between SoftSwiss and BC.Game, as the casino had signed with SoftSwiss’ Game Aggregator to include casino games from over 170 providers in 2020.
The SoftSwiss Game Aggregator has signed content deals with a few major casino game providers this year alone, including SmartSoft Gaming, which joined SoftSwiss in October, and Blueprint Gaming, which also signed a content agreement with SoftSwiss in July.
This affiliate marketing solution from Affilka offers its partners client tools and solutions for promoting their businesses in an “easy to integrate and configure” way. It also helps to connect operators with their affiliates and features built-in payment processing and a flexible commission structure.
Anastasia Borovaya, the Product Owner of Affilka, commented on the deal with BC.Game: “I’m delighted that a large and well-known brand such as BC.Game chooses SoftSwiss products for their development. Affilka was the perfect introduction to SoftSwiss products and paved the way for BC.Game to further explore the product ecosystem.
“Our team will convert BC.Game’s trust into the highest level of service and a professional approach to the tasks at hand.
“It’s always a pleasure to work with clients who know what they want. I’m sure we’ll complement each other perfectly. Welcome to our big family.”
The Affilka management platform was launched in 2018 with only 1 casino brand, and has now grown to include over 100 casinos. It was initially integrated as part of the SoftSwiss casino platform, which meant that only SoftSwiss partners had access to this affiliate marketing solution.
SoftSwiss eventually decided to develop Affilka separately from the company’s main brand to increase the limited potential for new customers.
Affilka is now one of the fastest-growing affiliate marketing platforms and is chosen by many iGaming operators looking to create their own affiliate programs to promote their brands.
The marketing solution from Affilka offers automated payouts to affiliates via integrated payment systems. It also offers an unparalleled commissions structure, comprehensive reporting methods, customizable postbacks, and efficient support structures.
Chris Butler, head of operations at BC.Game, also commented: “We had our own affiliate system that we built ourselves and it was great for players and friend to friend referrals,” explained.
“However, I knew we needed something that was geared towards the professional iGaming affiliates and was packed with the features that are necessary for our partners to run and manage successful campaigns.
“I did many demos with other affiliate software providers and platforms. Affilka stood out to me as the best. It was an easy decision to make.”
The multi-currency crypto casino, BC.Game, was launched in 2017 and has since become one of the hottest crypto gambling destinations. Since its content agreement with SoftSwiss, BC.Game now offers over 2,000 casino games that are available to play with over 40 cryptocurrencies, which even includes the new SQUID token based on the hit Netflix series, Squid Games.
One thing that certainly stands out with this casino is their unique “BC.Game Originals” menu featuring unique crypto games that are found only at BC.Game casino. It also offers provably fair games, a slots menu with over 1,800 games on the list, and an impressive Live Casino section featuring live dealer games from top providers, including Evolution, Pragmatic Play, and Ezugi.
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