While the overall number of players who seek the action online casinos provide continues its steady climb, history has shown that it is a male dominant market. However, studies are now revealing that more and more women are finding their way to online gambling for the very first time.
The pandemic was a big reason for the growth during which more new female than male players seeked out casinos online. Yes, there are still more men than women gambling online, but the number of women is growing faster.
The Industry’s Increasing Popularity
Casino sites have never been more accessible than they are today and this is of course the biggest reason for the industry’s increasing popularity but there are plenty of other reasons for its appeal towards women.
Let’s take a look at 5 reasons why online gambling has become more popular among the female population, leading to the gap between male and female players getting smaller.
1) Easy Access
One of the biggest reasons behind the increasing popularity of online casinos amongst women is the easy access to them. All you need is a computer or a phone and you’re good to go.
Some enjoy playing during their commute to and/or from work, during lunch breaks, or as a way to relax after a long day at the office. The fact that you can play your favorite crypto casino games 24/7 helps a lot and the fact that you can do it all from the comfort of your own home as well as on the move, is great for everyone.
A lot of casinos have created their own apps for players to download, making it super easy to play. Even if the casino you enjoy playing at doesn’t have its own app, the majority of them have made sure they have a user friendly mobile version.
Being able to play your favorite casino games right there on your phone has been a godsend for the online casino industry. If you haven’t tried to play on your phone yet, you’re in for a treat.
Some of my favorites are Wild.io, Bc.Game, bspin and BitStarz.
2) Games, Games and More Games
It’s incredible how many different types of games that are just a click away at any given time. Some casinos obviously have a bigger selection than others but overall, all casinos have a lot of games.
Some of the casinos that offer the most games are for example: 7Bit Casino (7,000+ games), KingBilly (5,000+), SpinSamurai (5,000+) and BitStarz (4,000+).
Whether you enjoy slots, Baccarat, Roulette, Craps, Blackjack, Scratch cards or whatever else, you are sure to find a bunch of them at any given casino.
For example, a lot of slots have a more childish, cartoonish style which have shown to appeal more to the female audience.
Thanks to the neverending development within technology, developers invest a lot of time and money into coming up with new, fresh ideas that will separate them from competitors. The ones benefiting the most are of course us, the players.
3) Speciality Games
While we are on the subject of games. The fact is that there are notable differences between men and women when it comes to gambling habits.
According to research, men are mostly looking for a thrill-seeking game experience, mainly focusing on sports betting, poker and other skill-based table games. The element of competition is a big part of it.
Women on the other hand prefer to play games of chance. Slots, scratch cards, lottery tickets, Keno and Bingo etc are all popular games among women.
Playing slots doesn’t require any particular level of concentration or knowledge about the game. Female players simply want to relax and escape reality and therefore tend to gravitate towards longer games with lower stakes, making user-friendly slots the perfect game.
4) VIP and Loyalty Rewards
Being able to become a VIP and/or a part of loyalty programs is another reason why women enjoy gambling online. To be rewarded with different benefits based on their gameplay is popular and is one of the things some women are looking for when it’s time to pick a casino to register at.
Everyone wants to be treated like a VIP and if a casino offers you a chance at higher deposit limits, your very own personal account manager and other special bonuses, it’s a plus.
The fact that you can even get other rewards which might even be personalized to your preferences just makes things even better.
5) Design and User Experience
The use of colors and how the site is designed plays a bigger part with female players than the male. These days, online casinos are aware and paying attention to it. This is why you see a lot of them opting for a gender-neutral look, making sure not to make the mistake of excluding women.
There are some casinos out there that have made a conscious decision to appeal to a female audience (design, games etc) while most of them do their best to attract players from all genders.
Besides the look itself, the actual user experience is a crucial component. Even if you manage to attract players, unless you offer a user-friendly site that is easy to navigate from the very beginning, they will leave and never look back.
It should never be a challenge to find games, bonuses or whatever else you are looking for. However, for some reason there are still sites out there that just can’t help themselves, making your life harder.
This is not an area where you want to be challenged as all you want to do is play games. If your first experience is difficult, there’s simply no second chance for a casino to make a first impression.
More Women, More Players, More Fun
I’m glad to see the gap between male and female casino players getting smaller as I know casinos are working hard towards making it more appealing to everyone.
There’s no reason whatsoever for casinos to exclude anyone who wants to play, as long as they stick to the rules of course. If for whatever reason more women are finding their way to the incredible world of online casinos, that’s great!
If you want to read more about some of my favorite crypto casinos, just click here.