In September 2020, cryptocurrency-based betting platform, Sportsbet.io, forged an alliance with Arsenal Football Club, becoming their official betting partner.
This innovative partnership saw the confluence of cryptocurrency and sports, two of the most rapidly evolving sectors in the contemporary market.
As the three-year deal reaches its end, let’s delve into the unique features of this collaboration and its impact on the sports betting market.
Sportsbet.io and Arsenal signed a three-year sponsorship agreement that will expire on 31 May 2023
Arsenal and Sportsbet.io: Revolutionizing Sports and Crypto Together
The agreement, which spanned the 2020-21, 2021-22, and 2022-23 seasons, was aimed at creating exclusive experiences for Arsenal fans worldwide, as well as Sportsbet.io‘s customers.
The digital content created during this partnership gave supporters unparalleled access to both Arsenal’s men’s and women’s teams across the club’s digital platforms.
One of the unique aspects of this sponsorship was Sportsbet.io‘s commitment to developing women’s football in Estonia, the operator’s base country.
Arsenal’s coaches delivered training sessions for Estonia’s under-19s national women’s team, further promoting the sport among young women.
The partnership also emphasized social responsibility and safe, responsible gambling, indicating the shared ethos of both organizations.
Founder of Sportsbet.io’s parent company, Coingaming Group, Tim Heath, highlighted that the partnership was a ‘huge venture’ that combined Arsenal’s drive to innovate in sports and Sportsbet.io’s aim to revolutionize the gambling and crypto space.
Beyond Arsenal: Other Successful Collaborations
However, Arsenal’s partnership with Sportsbet.io wasn’t the latter’s only foray into Premier League sponsorship. They made significant strides in the English Premier League with a one-year contract as the Main Club Partner with Southampton FC for the 2020/21 season which saw the Sportsbet.io logo gracing the front of the Saints’ senior and under-23 teams’ kits.
Sportsbet.io also had a one-year contract as the Main Club Partner with Southampton FC
With the shared vision to disrupt their respective industries and increase global reach, this affiliation provided a mutual platform for both organizations.
According to David Thomas, Chief Commercial Officer of Southampton Football Club, Sportsbet.io had redefined the online betting space, combining cutting-edge technology, cryptocurrency expertise, and a commitment to providing the ultimate gaming experience.
Further strengthening its global footprint, Sportsbet.io also made history by becoming the biggest master sponsor in the history of São Paulo Futebol Clube in July 2021
The contract covered brand exposure on the front and back of the men’s and women’s team shirts and also extended to basketball, which will last until the end of 2024. This monumental agreement was hailed as a milestone in the history of Tricolor Paulista.
Wrapping Up
As we draw the curtain on the partnership between Arsenal and Sportsbet.io, it’s impossible to ignore the deep footprints they’ve left in both the sports and cryptocurrency landscapes.
With this chapter concluding, all eyes – be they die-hard fans or key players in the industry – will be eagerly keeping an eye on Arsenal and Sportsbet.io as they forge ahead in their paths of pioneering change and making waves in their respective arenas.
Meanwhile, if you’re intrigued to discover what this trailblazing sportsbook is all about, why not give it a shot by joining Sportsbet.io?
You can join in on the fun for free and stand a chance to win a cool $50 Free Bet or grab $100,000 in BTC every week!
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