With the number of Crypto investors set to nearly double this year, women are the ones leading the charge and changing the demographic of digital asset holders.
There is plenty of interesting information coming out of a new national survey, done by crypto exchange Gemini. Collecting data from 3,000 households across the U.S., the report shows signs of a slightly different demographic than perhaps expected in terms of who is interested in future cryptocurrency investments.
In fact, the comprehensive report points to a significant expansion and diversification of the nation’s crypto investors.
Key Points in the Survey
For the survey, Gemini wanted to look at the following areas in order to identify key trends.
– The profiles of current and and soon-to-be crypto investors
– Which cryptocurrencies are the most well-known among holders
– What the average U.S. adult knows about crypto
– How many consumers view cryptocurrency as a long-term investment versus a short-term trading vehicle or medium of exchange
Older Women Are Very Crypto Curios
When summarizing the research, it illustrated how attributes like gender, age, income and location are changing from the typical crypto investor. Although the results may not be shocking, there is definitely a level of surprise in there.
When it comes to being crypto curious (on the brink of investing) it is the older women that hold the majority with many of them even closing in on retirement.
An Increasing Interest in Investing
The overall interest among U.S. adults is definitely gathering some momentum and according to the survey, 63% of them are very interested in investing while a much lower 23% say they have no interest. This alone indicates that the crypto is looking at a promising future.
Women Are in Majority
Looking at some of the other findings, it is becoming clear that things aren’t always what they seem and the crypto industry is not only for the younger generation.
– Out of the ones curious in crypto and reporting interest in investing, 53% are women. Only 25% of those women are under the age of 35 and actually 25% are above the age of 55.
– Whether they own any type of cryptocurrency or not, as many as 77% said they are open to learning more about digital assets.
– 13% of U.S. adults are planning to buy crypto within the upcoming 12 months.
Expect a New Demographic
Many still believe that the crypto industry is a young man’s game. Today, the profile of the average individual investing in crypto is a 38-year old male, with an income of around $111,000 per year.
Based on Gemini’s report, the next wave of crypto buyers will tilt this image slightly and perhaps not in the direction you would expect. Instead, the average age will rise to 44, while the household income will drop down to $107,000.
A Positive Long-Term Evolution of the Market
Noah Perlman, Chief Operating Officer at Gemini, expressed a positive outlook of the upcoming diversification among investors.
“This new research signals a valuable and welcome diversification of crypto’s investor base. A broader set of participants establishes a positive long-term evolution of the market.”
Perlman continues: “Trading platforms that prioritize security and smart regulation, while making it simple for anyone to use, make cryptocurrencies accessible and attractive. We believe digital assets are a strategic part of a well-rounded portfolio and providing crypto education will help remove barriers to entry.”
Getting an insight into the trends is never a bad idea and with this latest info, society is clearly getting onboard the crypto train. If you have been on the fence, whether or not to invest, perhaps this report will help you make a decision to invest for the future.
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