It didn’t happen overnight but once the online casinos got their foot in the door of sports sponsorships, there was no turning back. We’ve seen a number of the world’s biggest football teams playing with familiar brands like Stake.com or Sportsbet.io printed on their chests. Other popular sports with crypto casino sponsors are Formula 1 and UFC.
More Than One Reason
With all the sponsorships already taking place, perhaps the most natural partnership is between crypto casinos and Esport. There has been an upswing in sponsoring Esports events and teams, and there are several reasons for this trend.
Today, I will explore some of the key factors driving this phenomenon and look at why it has become such a popular strategy for crypto casinos.
Something that’s worth noting is that both Esports and cryptocurrency have a predominantly young and tech-savvy audience. Many of the Esports enthusiasts are millennials or Gen Z, making them more likely to be interested in digital currencies and blockchain technology.
This demographic overlap makes it easier for crypto casinos to target their ideal customer base through Esports sponsorships. A demographic that is also very different from the normal casino crowd.
Rapidly Growing Industry
Additionally, Esports is a rapidly growing industry that has managed to capture the attention of several major brands and businesses. The online following is huge with millions of viewers, making it a very attractive platform for companies including casinos looking to advertise their products and services.
By sponsoring Esports events, crypto casinos are able to tap into this massive audience and raise brand awareness among potential customers.
Another reason why crypto casinos are drawn to Esports sponsorships is that just like football or any other major sport, it has a very international audience. Esports tournaments and teams often have players and fans from all around the world, which gives crypto casinos the opportunity to expand their reach into new markets.
It can sometimes be very challenging to get exposure in some of these markets but thanks to Esports, access is granted.
Not a Traditional Marketing Channel
Due to the strict regulations for the gambling industry in many countries, crypto casinos are often unable to advertise through traditional channels. Esports, on the other hand, is a more flexible platform that allows for greater freedom when it comes to advertising.
This makes Esports a great alternative for crypto casinos looking to reach new customers and expand their brand, without having to go to battle with authorities etc.
There is also a certain synergy between Esports and crypto that makes them a natural fit for one another. Both industries are heavily technology and innovation oriented.
Because of this mutual understanding for one another, it can sometimes be easier for crypto casinos to partner up with Esports and appeal to their audience.
Help Support a Growing Industry
Let’s not kid ourselves here because in the end, it’s about the bottom line and making money. By sponsoring Esports events and its teams is a way for crypto casinos to give back to the community and support a growing industry.
By investing in Esports, they can help to provide funding for tournaments and players, which in turn helps to raise the profile of the industry as a whole. It will also help build a loyal customer base.
Since betting on Esports is becoming a bigger part of a casino, helping it grow even more will provide them with even more betting opportunities. Players or fans of Esports see the crypto casinos involved and when they do decide to bet on the action, they will know where to go.
The Right Way to Go
As you can see, there are several reasons why crypto casinos are increasing their interest in sponsoring Esports events and teams. I mentioned the demographic overlap, the massive online following of Esports, the international audience, the greater flexibility of advertising, the shared identity of technology and innovation and the opportunity to give back to the community.
Signing deals like this can be very expensive and not all casinos are able to do it. However, if you are offering Esports betting and you can afford it, getting involved through sponsorships is the right way to go.
Considering both industries will continue to grow, there’s no denying that we will see even more partnership between the two going forward.