It’s been hard to miss the exposure Stake.com has been getting via their sponsorships. Is this the way to create brand awareness or is it a waste of money?
Creating Brand Awareness
A sponsorship is one way to get your brand name out there and create valuable brand recognition. If done correctly, it will help appeal to your chosen demographics and hopefully attract an even bigger audience. Basically create a buzz around your brand to make people curious about it.
How Things Have Changed
The business of sponsorship has changed drastically over the years and is a lot more business minded than it used to be. Back in the day, if you had an owner or CEO that loved for example football, he would make sure to sponsor a football team. Most often the local team.
It wasn’t so much about creating more sales for the company as it was about getting a bunch of free tickets for the boss and his friends to go have a good time. It mostly came down to the personal interest of the person in charge.
Sponsorship vs Partnership
Even the terminology has changed. What used to be simply known as a sponsorship is now often referred to as a partnership. The reason being is that in the old days and in my example about the football fan CEO, it was more of a sponsorship.
What I mean by that is that it worked more in the way of the company giving the team money and didn’t get much in return besides tickets.
Today, companies are very specific in what they want from the partnership. Not only do they need to be able to report a fair trade in terms of value for it to be accepted by the authorities and thereby tax deductible. There’s also a need to be able to defend spending the amount of money to the company board and really show what it can do in return and for the company’s bottom line.
Biggest Crypto Casino
Looking at crypto casinos, I think we can all agree that few have been able to measure up to Stake.com in terms of sponsorships.
Before I move on, I would like to apologize for any confusion as I will use both sponsorship and partnership throughout the article.
Go Big or Go Home
As I said, Stake.com is the one crypto casino that has been popping up the most in other arenas other than its own website. Let’s look at some of the biggest partnerships they have developed lately.
- UFC – Official Betting Partner
- Everton Football Club – Main Partner
- Drake – Main Partner
These deals are all massive and cost a lot, which is another reason why I am convinced Stake did their due diligence to see how they will get a good return on their investments.
Stake.com and Everton FC
In the deal with the Premier League team, the multi-year sponsorship means that Stake will give Everton $11.9 million per season. In return, Stake will be seen on the shirts of both the mens and womens team.
The idea behind the partnership is for Stake.com to boost the brand in the U.K as well as globally. A Premier League football team can help you do just that thanks to their many fans around the world.
As a matter of fact, Stake is also a sponsor to another U.K. football team, Watford FC.
Mr Champagne Papi himself
Stake.com and Drake
Drake and Stake sitting in a tree…. This partnership is very different from what we are used to seeing and I like it. Drake is a massive superstar and has a huge following. For example his instagram has 120 million followers. If Drake tells his fans to play at Stake, they will, and this is a real power move.
One of the many big bets Drake has placed with Stake.com
What’s in the Deal
You can find a separate Drake section on the site, where players have a chance of being a part of an evening of ”interactive connectivity” with Drake and his fans.
Drake has also promised to do a livestream where he will play to win some real money and give it all to his fans. A date is still to be set for this event.
Drake during one of his many livestreams
Twitch Livestreams With Drake
There have been several Twitch livestreams where Drake gambles live already. In one of them, Drake managed to win $12.96 million in one bet at the roulette table.
With a deal like this, it’s hard to find out exactly what Drake is getting from Stake. I would guess it comes down to a stake in the company and/or a percentage of the business he brings in.
Apparently Drake has been a long-time VIP member at Stake. By being a big fan of the Stake platform and the VIP perks, the two parties started talking and decided to team up.
If you can have a mega star like Drake pushing your brand, you will definitely benefit from it.
Being associated with the UFC is a big deal as it is a hugely popular organization, not just in the U.S. but everywhere.
Of course you will find Stake inside the famous UFC octagon
Huge Brazilian Market
The two parties shook hands in the spring of 2021, which is when Stake became the first ever Official Betting Partner. But hold on, the deal only included Latin America and Asia. Brazil happens to be the biggest market for UFC in South America and was not included in the original deal but was added later on.
The addition of Brazil will make a difference for Stake and according to UFC, there are about 34 million fans in Brazil, all of them who can now be exposed to Stake.com.
What’s in the Deal
The two sides will collaborate to improve the UFC’s betting experience at Stake, providing exclusive promotions, VIP experiences. They will also produce exclusive social media content featuring UFC athletes.
One of the biggest UFC superstars is Israel Adesanya, who has also become a Stake.com brand ambassador.
Stake will of course have a large brand presence during select pay-per-view and fight nights events, as well as being the presenting sponsor of UFC’s regularly scheduled pay-per-view event hosted in Brazil.
This is the type of popular activities you can do with brand ambassadors
A Word From Stake
Milan Jovancevic is the PR Manager at Stake.com and he said the following regarding the UFC deal:
“All of us at Stake are massive UFC enthusiasts. We’re excited to partner with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion. We could not be more thrilled with all the unique possibilities this partnership unlocks for both Stake players and UFC fans.”
What’s Coming Next
With these types of partnerships, Stake has really managed to push the brand in the right direction and secured a gigantic following. Will it pay off? Who knows.
I am curious to see what happens next. Will Stake continue to push the pace and secure its spot at the top or will others spend a lot of time, money and effort on closing the gap?
What do you think?