Celebrities making a ton of money by streaming live is about to be a thing of the past as Twitch is getting ready to update the rules with a ban.
Enough Is Enough
Enough is Enough, says Twitch and has put its foot down. It was a few days ago when a statement came out regarding the controversial method and shattered the crypto casino world.
Effective October 18th, there will be a ban implemented and crypto gambling sites using its platform will no longer be able to use Twitch to stream their activities.
No More Going Around the Rules
There have always been rules at Twitch against sharing links or referral codes to casino sites but it has come to light that some have managed to get around those rules, leading to Twitch updating their policy.
US License Needed
The new version will be sure to prohibit “streaming of gambling sites that includes slots, roulette or dice games that aren’t licensed either in the U.S. or other jurisdictions that provide sufficient consumer protection.”
In the statement that can be found on Twitter, Twitch even mentions some of the casinos that have been the most active using livestreams with celebrities. Stake, Rollbit, Duelbits and Roobet are the ones being outed and will no longer be able to use it to stream their activities.
Twitch also mentions the fact that other casinos may or may not be identified down the line.
Focus On Sports Betting, Fantasy Sports and Poker
While casinos with slots, roulette or dice games are not allowed to be marketed, the ones focusing on sports betting, fantasy sports and poker are. This can seem a bit strange and I’m sure that might change at some point.
Drake on a Stake livestream
Raging Controversy
It’s been brewing for a while and the people of the Twitch community have not held back in their criticism. As a matter of fact there has been a raging controversy lately over the fact that popular influencers play live casino games while betting heavily, obviously sponsored by the casinos themselves.
There are media reports by Bloomberg saying that more and more Twitch users are becoming addicted to gambling because they are watching their favorite celebrity doing it live.
As the opposition has now grown, it has gotten so far that several top corporate figures have come out threatening to stop all live streaming of gambling if nothing changes.
One of the most popular casino streamers is Roshtein
$1 Million per Month for Celebrity Livestreamers
One of the biggest crypto casinos that uses Twitch this way is Stake.com and the celebrity that normally plays live is none other than Champagne Papi himself, Drake. You can read more about that partnership in one of my previous articles covering that exact topic.
Reports say that Stake have been paying more than $1 million per month to Drake and other celebrities in various sponsorship deals.
Creative Thinking
Rule changes like this normally forces new ways of creative thinking around how to reach your demographics. It will be interesting to follow what will take over as the next Twitch celebrity live streaming.
The fact that Twitch even outed these 4 casinos was a bit surprising. Also, with Twitch threatening to expose more of them, it’s probably safe to say that there are a few other casinos that are a bit nervous at the moment.
Then again, there are some who believe “all press is good press”, so it might even turn out to be a positive thing. Who knows, right?
Stay tuned!
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