Whether you are interested in football or not, I don’t think anyone has alluded to the fact that the EURO 2024 tournament is taking place in Germany at the moment. So far it has been the classic mixed bag of events.
Great Goals and Much More
We have seen great goals, lightning storms, hooligan street fights, German police officers suggesting fans consume cannabis instead of alcohol, missed penalty shots, Mbappe’s broken nose and much more. Not to forget, we haven’t even begun the Quarter-finals yet, meaning there’s a lot more to look forward to.
Record Setting Sports Betting Numbers
Tournaments like this are extremely popular when it comes to sports betting and so far, the EURO 2024 2024 boasts the highest betting margins among major football events this year. Yes, it is even surpassing the UEFA Champions League 2024 by 9 percentage points.
Thanks to SOFTSWISS, we are able to get an insight from the tournament’s group stage.
Keep the Bets Simple
According to stats, the UEFA Euro 2024 has a betting margin of 17.3%. The most popular betting markets are the match winner and the total goals scored, with the latter having a margin of 15.5%.
Alexander Kamenetskiy, Head of SOFTSWISS Sportsbook, explains:
“This suggests that bettors are primarily interested in straightforward, outcome-based wagers and performance-based metrics. These markets are likely attractive to bettors because they are simple and easy to understand. However, despite their straightforward nature, the high margins indicate that predicting the outcomes can be challenging.”
Top 5 Games – Margin
- Netherlands vs France
- Belgium vs Slovakia
- Austria vs France
- Denmark vs England
- Netherlands vs Austria
I fully understand it’s not all that easy to understand it all. These matches should be analyzed further to understand the factors contributing to their high profitability, such as unexpected outcomes, high margins on certain types of bets, or significant deviations from public expectations.
Top 5 Games – Number of Bets
Interestingly, 3 of these matches also ranked among the top 5 by the number of bets:
- Austria vs France
- Netherlands vs France
- Germany vs Hungary
- Spain vs Italy
- Belgium vs Slovakia
One of the reasons for Austria vs France being so popular is the fact that not only is France one of the favorites to win the tournament, they also have one of the best players in the world, Kylian Mbappé. Historical rivalries and overall popular teams also drive the interest around these big games.
What Are the Betting Trends for EURO 2024?
As many as 77% of the bets have been placed via mobile phones, indicating a strong preference for mobile betting among users and confirming the trend toward smartphones and tablets. This isn’t surprising but still fun to see just how popular using your phone is.
Combo Bets
Combo bets account for 40% of all bets but have a margin 4 times higher than single bets. Despite the average single bet being twice the amount of a combo bet, the higher margin on combo bets makes them crucial for profitability.
Casinos often encourage combo betting through promotions but keep in mind that landing one is tougher but will also pay you more once you get it right. Cha-ching!
Alexander Kamenetskiy adds: “The difference between tournaments of this level and others is the high number of new players, who bet only on the Euro and then stop until the World Cup. That is why operators carefully design their intro bonus programs to show new players all the available features. Since combo bets have higher margins, encouraging them through special offers or loyalty rewards could be very profitable.”
Your Guide to EURO 2024 Betting
Just like Mr Kemenetskiy says, there are a lot of players that only bet on big tournaments like this. I think that’s great and it’s a perfect opportunity to dip your toes in the sports betting world and see how much fun it can be.
A good idea is to get together with some of your friends and bet together and then watch the game, cheering for the team that will help you land that bet and get your money!
If you’re interested to see what kind of promotions are available for the EURO 2024, just click here to get to my Football Mania Sports Betting guide and Top 20 promotions.
Good luck!
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