As US sports betting grows, so does the interest in the sporting events that present gambling opportunities. It’s not a secret that women’s sports are still far behind the men’s but will an expanded betting presence help create a bigger buzz around it? There are a lot of experts out there saying we are heading […]
Does Gendered Marketing Push Women Towards Gambling Problems?
The result from a research commissioned by GambleAware in the UK was recently published. IFF Research and the University of Bristol with expert advice from GamCare were the ones collecting and analyzing the results and found that women are influenced by a range of different drivers when it comes to gambling. Some operators have started […]