Have you ever wondered how a casino that was founded only 5 years ago has managed to claw its way to the top of the heap and rank as the number one casino crypto casino in the world?
Most crypto casinos take this long just to establish themselves with a positive income flow in this competitive market but Stake.com has defied all expectations by over-delivering on every single front.
It is clear that this casino and sportsbook do things differently than its peers by unashamedly punting crypto gambling for the future instead of hiding behind a taboo decentralized curtain.
And, it’s been proven to be an astonishingly successful business model.
Who is Stake.com?
Stake.com is an online casino and sportsbook founded about a half-decade ago by two young game developers (Ed Craven and Bijan Tehrani), that also owned Australian-based gaming company Easygo.
They have offices globally including Cyprus, Australia, and Serbia, and is licensed under the laws of Curacoa.
But what makes this crypto-only casino so impressive is that it is expanding globally, fast.
They have teamed up with UK licensed operator TGP Europe to launch Stake Casino UK in this highly regulated region and is also become a household name in Canada, and in various states of North America.
And, because of their less pedantic approach to customer verification (KYC), they are attracting players from all corners of the globe – even from anti-gambling regions – to play slots, live casino games, and sportsbooks with not much hindrance thanks to their crypto-exclusive approach.
What has been Stake.com’s key to success?
Simply put. Marketing!
Stake.com has managed to harness the power of modern marketing and technology trends to establish its brand and name in the eyes of the worldwide public.
And, this is how they are effectively doing it:
The Sports Idol Approach
Sports shares an international interest and Stake.com associates its brand with popular or prominent franchises, sports personalities, or teams, which has been hugely successful in terms of marketing.
They have not held back where this is concerned and have instead associated their name with some of the biggest sports teams and most popular athletes with specific popular niches.
Soccer / Football
The English Premier League football is undoubtedly one of the most watched sporting events globally and what better way to market your brand than to have your name printed on players’ jerseys?
And despite all the prospective sponsor wager bidding wars, Watford agreed to a £5m a year Stake.com shirt sponsorship in 2021.
And they have also signed other major sponsorship agreements including brand ambassador deals with former Manchester City striker Sergio Agüero…
And a £10m a year shirt sponsorship deal with Everton…
And with these deals, Stake.com’s brand is now before the eyes of millions of fans on a weekly basis!
The UFC is also a sport that has millions of viewers on its broadcasted fight nights and not only has Stake.com partnered with the Ultimate Fighting Championship as a global sports partner for the organization but they are also the endorsees of the middleweight fighting mixed martial artist, Israel Adesanya.
They even have a slot game, The Stylebender’s Pick (that’s Israel Adesanya’s nickname btw) on their books.
The deal makes Stake.com the Ultimate Fighting Championship league’s official betting partner in Asia and most of Latin America – with the exclusion of Brazil.
Plus they recently added José Aldo and Alexa Grasso to their list of ambassadors and have announced that they are now the Official Partner of the European Cricket Championship, and the Rugby League Brazil, and Stake have also welcomed the Fittipaldi Brothers (F1) to their team.
Drake vs Stake
Stake and Drake (yes that Drake) have joined forces to stream Drake playing casino games (most notably Roulette) via live stream on Twitch from his home in Toronto.
These streams have come insanely popular as thousands of dollars in crypto have been handed out to players during the live recordings.
And, quite recently, Drake and Stake gave away around $1 million in tips and money drops to viewers following the channel, which was not the only time this duo has dashed out these huge amounts.
Stake.com also uses YouTube streamers like SteveWillDoit and the Nelk Boys to promote their brand and although he promotes other brands like Roobet Casino as well, he has managed to muster millions of viewers over the years and also has a huge followership on Instagram and Twitter.
And, it only makes sense for big-gun marketers like Stake.com to pay big bucks to get pros like this to work their magic on the brand’s behalf.
Now, all this hassle and millions’ worth of investments in marketing would be absolutely useless if Stake.com had an underwhelming product.
The truth is they don’t.
In fact, they have built one of the best, if not the very best, crypto casinos up to date and it just seems to get better every time I pop by.
The site is immaculately organized and navigates flawlessly and they offer no low-end bonuses and instead prefer to attract quality players through their exclusive, welcoming, and ultimately profitable VIP club.
It’s obvious that their aim is on quality above quantity and on long-term client relationships rather than short-term wins.
They develop their own games, have the best odds in the industry, and offer slots, live and table games as well as sportsbook features other casinos can only dream of.
And this quality, combined with their untouchable marketing strategy is why players are not only diverted towards Stake.com but why players also tend to stick around to become part of this giant’s billion-dollar empire.