A Widely Popular Kingdom
The crypto casino kingdom of King Billy is one of the most popular places to play and ranks very high on my list of the best crypto casinos. Considering that King Billy offers a ton of games, exciting promotions and an overall great product, it’s not a coincidence that they have attracted so many loyal players over the years.
Despite already being one of the best there’s always room for improvement and by joining forces with Symplify, the King is hoping to boost his product and especially the CRM part of it even more so.
CRM and AI Cloud Solutions
With the head office in Stockholm, Sweden, Symplify is one of the market leaders within CRM and AI cloud solutions. King Billy has been looking for ways to enhance their customer engagement strategy which has recently resulted in a new partnership with the two parties.
Two of the areas that Symplify is focusing on is to make both communication and conversion a lot easier for its clients. For a giant operator like King Billy, improvements in these areas have the potential to make a big difference.
King Billy Is at a Crossroads
As the CEO of King Billy, Volodymyr Harkusha left the following statement regarding the new partnership.
“After 6 years of constant growth, innovation, attention to the player’s needs and commitment to responsible gaming, we find ourselves at a crossroads of transformation and critical choices in a new gaming paradigm. In this new era, we strongly believe Symplify to be one of our closest allies with their unmatched tools and modules.”
A Fully Integrated CRM Ecosystem
According to the information released, Symplify’s AI Personalization Module was a key factor in the agreement. This will help deliver a hyper personalized Onpage experience which will be shaped by machine learning. It’s all part of the new and fully integrated CRM Ecosystem.
What Are the Advantages?
By using the new CRM ecosystem by Symplify, it will allow King Billy to optimize the advanced communication strategy. Every casino works with an extensive user database, some bigger than others of course, and communication containing promotions and bonuses etc are sent to the players via Email, SMS and/or Push messages.
Being able to improve and excel in all of these sections will obviously help you stand out among the fierce competition.
The Ultimate Customer Journey
A deal like this always includes a few different things and a lot of the details are never revealed but this one is said to include “access to Symplify’s proprietary Campaign and Customer journey builder modules that are designed to boost user engagement processes.”
This will allow King Billy to create advanced personalized customer lifecycle journeys that will help improve the user experience for all its players. Promotions and other things will of course be factored in.
To Support King Billy’s Progressive Growth Plans
In another comment, Symplify CEO Robert Kimber wanted to share his view on the new deal:
“Our leading CRM Ecosystem is perfectly suited to support King Billy’s progressive growth plans and we’re pleased to be onboard. Symplify’s single solution caters for profitability through conversion and driving increased playing activities by optimizing the player experience.”
Bonus Abusers Be Gone
The name Bonus Abusers might sound funny to those who are not involved in the business part of the industry but can be an annoyance to casinos. Part of this new deal will help King Billy monitor certain behavior and in turn help identify abusers.
More Artificial Intelligence On the Way
There’s no denying that Artificial Intelligence is the future and will have a bigger impact on how companies run their business in the most effective way. Companies already use AI to optimize the way their marketing budget is being spent as well as finding other ways to improve overall player satisfaction.
Enter the King Billy Kingdom
If you are a long time BCK reader, you have most likely had the chance to catch up on all that King Billy has to offer. There is a very helpful review that will cover all areas worth knowing about King Billy and you can read all about it by clicking here.
I’m looking forward to seeing how or if their CRM will noticeably change with this latest partnership.