Behind the Scenes with Endorphina: Untold AI Secrets of a Gaming Giant Revealed!

In the electric universe of online gaming, where the neon glow of innovation crashes into the classic charm of entertainment, Endorphina stands tall – a true rockstar in the digital concert hall.

This outfit isn’t just churning out games; it’s been cooking up a storm for a solid decade, serving up a feast of over 150 games that strike a chord deep within and spark the imagination. 

Yet, it’s not the sheer volume of their playlist that makes Endorphina the headline act; it’s their relentless drive for exploration and creativity that beats at the heart of every game, every line of code, and every spin of the reel.

I snagged a backstage pass to chat with Maryna Iliukhina, the mastermind behind Endorphina’s PR, diving deep into the secrets behind their chart-topping success and how they’ve maintained their edge as one of the industry’s most revered game developers.

Celebrating a decade and over 150 games, Endorphina’s clearly mastered the art of gaming magic. Keeping all that creativity flowing, what’s a surprising or quirky item we’d stumble upon in your office that really embodies the Endorphina spirit?

”I’m actually not the most suitable person to address this question, as I work remotely and can only meet with colleagues during joint meetings or events. I don’t have any office supplies with me, but for me, the spirit of Endorphina is all about creativity and inspiration. Each of our projects is an expression of creativity, so it’s impossible to confine it to just one subject; it’s more like a spectrum of emotions and events.”

Ten industry awards are no joke and every champion team deserves their own theme music. What song would play in the background when the Endorphina team walks into a conference, and why?

”Perhaps it’s cliché, but my favorite for this is “Gonna Fly Now.” Our team is a huge machine that generates, creates, and scales. Each of our stands is a work of art, and we work diligently to set an example in the market.”

Now, let’s jump into Joker Ra, released in 2023. This isn’t just any slot game—it’s a groundbreaking fusion of ancient Egypt and modern AI technology, setting a new benchmark for immersive gaming experiences. What sparked the idea to bring together these two worlds in Joker Ra?

”Our company has always stood out for its creativity and innovation, so I wasn’t surprised when I learned about the development of such a game under the Endorphina brand. When considering what inspired us to create it, it was the desire to meet the needs of players and partners. It’s important for us to stay on top of trends and feel the market. We keep an eye on what’s relevant in the market and offer it.

At Endorphina, we strive to create a relevant and competitive product. Artificial intelligence technology is, in our view, very promising and interesting for the slot market. This opinion is supported by positive feedback from operator partners.”

Joker Ra by Endorphina

Since Joker Ra hit the scene, what’s the most unexpected reaction you’ve gotten from players or operators? Are there any cool trends or insights you’ve noticed from how players are engaging with this AI-infused game?

”We are thrilled to receive such positive feedback from operators about our slot game Joker Ra, developed using artificial intelligence. These reviews truly delight us and strengthen our belief that artificial intelligence can revolutionize the gaming industry.

Operators highlighted several key aspects of the AI-developed slot game that resonated positively. Firstly, they highly appreciated the unique and engaging game design, intelligently crafted with the help of AI to ensure an immersive and enjoyable gaming experience.

Overall, the positive feedback from operators confirms our commitment to exploring and leveraging the possibilities of artificial intelligence in game design. We are excited about the opportunities this technology brings and eagerly anticipate further expansion of innovation boundaries in the gaming industry.”

Joker Ra has clearly set a new bar for what’s possible in gaming. Looking ahead, how do you see AI continuing to transform the slot game landscape? Any sneak peeks into future AI features or projects that Endorphina might be brewing?

”Unfortunately, I can’t reveal all the secrets, but I can definitely say that we believe in the potential of technology and are actively working with it. It’s still an uncharted world of possibilities, and we’re ready to roll up our sleeves and be among the first to unlock the true potential of AI.”

Joker Ra was a blast, but let’s not skip over your latest gem, the 2024 Hit Slot. Promising an unforgettable gaming experience, can you share a behind-the-scenes look at what inspired its creation and the decision to focus on classic gaming elements?

”I’ll share with you a thought that has stayed with me throughout all my years of practical experience in PR: “Classic never gets old!” There are indeed many studies exploring why classic slots remain so popular in the market, but I’ll mention a few reasons. At the core of the appeal of classic slots lies their simplicity.

Modern slots are often overloaded with animation, video segments, interactive bonus rounds, and a cacophony of sounds. While all of this can be engaging, for some players, it may be overwhelming or distracting. At Endorphina, we understand our players’ love for a simple and straightforward interface with interesting elements, and we’re happy to provide users with what they’re looking for.

Furthermore, the symbols used in classic slots—cherries, bars, sevens, and bells—have a timeless appeal. They don’t rely on current pop culture references or trends. This universality means that they never feel dated, even as newer slots may become less popular as their themes lose contemporary relevance.”

2024 Hit Slot by Endorphina

Imagine Endorphina games were being sent to space as a representation of Earth’s digital entertainment. Which game would you choose and why?

”Our slots reflect many cultural aspects, intriguing historical figures, and much more, so this question is indeed quite challenging. But if I had to choose, it would be Valentine’s Heart. It’s a simple, classic game that embodies a wonderful feeling. In my opinion, this feeling reflects the essence of humanity, as what wouldn’t you do for love, right?”

Valentine’s Heart Endorphina

Landing a nomination for the EGR Nordics Award as ‘Software Supplier of the Year’ is huge! Can you dish on the top three wins or moments for Endorphina that really scream ‘We nailed it!’ and show why you’re in the spotlight for this prestigious honor?

”When it comes to last year, it’s definitely our innovative game that we talked so much about – Joker Ra. Additionally, over the year, we released 25+ high-quality slots that gained popularity in many markets. For me, the relevance of our services is evidence that we’re conquering the market and not planning to stop. And of course, our record number of markets conquered in a year.”

If you had to pick three characters from the Endorphina universe to save the world, who would make the cut and why?

”This is such a cool question! I would definitely go for the Green Dragon from “Oriental Dragon.” I think such a creature would definitely help in saving the universe. Also, the Joker from Joker Ra, as a harbinger of modern solutions and technologies, and characters from Late Night Win, to celebrate vividly after dangerous adventures.”

The Endorphina Dream Team

Final Thoughts

Through the insights of PR maestro, Maryna Iliukhina, it’s clear: Endorphina isn’t just playing the game; they’re on a whole different level. They are mixing the magic of creativity with the science of innovation to craft experiences that are nothing short of legendary.

From the cool insights shared about games like Joker Ra, to the nostalgic vibes of their 2024 Hit Slot. Endorphina’s approach is all about doing things differently and doing them well. They’re not just about making games; they’re about making waves, showing us all how it’s done.

It’s clear they’re not just part of the gaming scene—they’re ahead of it. They keep us guessing, playing, and most importantly, enjoying every moment. 

Keep an eye on them. If today’s conversation is anything to go by, we’re all in for some exciting times ahead.